This information will help you calculate how many clicks you can expect to get by ranking in the top Ten in Google, Yahoo, MSN or the Other Search Engines.

Want to know what it means to rank 4th in MSN? How about to rank 2nd in Yahoo? Or what about ranking 1st in Google and 3rd in MSN?

Well then grab the number of overture searches the term had last month and use tool for “Expected Clicks by Rank in Google, Yahoo, MSN and Other Tool.”

By combining the AOL User Search Data, Hitwise Search Engine Market Share and Overture Search Tool, you can now estimate with some certainty how many clicks to expect for ranking anywhere in any search engine for any term.

The AOL user search data has been harvested to determine the CTR (Click Through Rate) for ranking number 1 vs. number 2-10. The sample size is large enough and broad enough that we can infer that this average holds true across many verticals:

Results from:
Total Searches:9,038,794
Total Clicks: 4,926,623

Ranking Number 1 receives 42.1 percent of click throughs.
Ranking Number 2 receives 11.9 percent of click throughs.
Ranking Number 3 receives 8.5 percent of click throughs.
Ranking Number 4 receives 6.1 percent of click throughs.
Ranking Number 5 receives 4.9 percent of click throughs.
Ranking Number 6 receives 4.1 percent of click throughs.
Ranking Number 7 receives 3.4 percent of click throughs.
Ranking Number 8 receives 3.0 percent of click throughs.
Ranking Number 9 receives 2.8 percent of click throughs.
Ranking Number 10 receives 3.0 percent of click throughs.

The rest of the Long Tail (ranks 11-1000) = 11.3 percent of click throughs.

Search Engine Ranking #1: 2,075,765 clicks
Search Engine Ranking #2: 586,100 clicks = 3.5x less
Search Engine Ranking #3: 418,643 clicks = 4.9x less
Search Engine Ranking #4: 298,532 clicks = 6.9x less
Search Engine Ranking #5: 242,169 clicks = 8.5x less
Search Engine Ranking #6: 199,541 clicks = 10.4x less
Search Engine Ranking #7: 168,080 clicks = 12.3x less
Search Engine Ranking #8: 148,489 clicks = 14.0x less
Search Engine Ranking #9: 140,356 clicks = 14.8x less
Search Engine Ranking #10 147,551 clicks = 14.1x less

Search Engine Ranking 11+: 501,397 clicks

Now you may want to know the Market Share of the Search Engines Google, Yahoo, MSN and Everyone else: From Hitwise, we find:

The Search Market Share for Google: 60.2%
The Search Market Share for Yahoo: 22.5%
The Search Market Share for MSN: 11.80
The Market Share fore Everyone Else: 5.5%

Clickshare By Rank and Search Engine

Rank Google Yahoo MSN The Rest Total
1 25.36% 9.48% 4.97% 2.32% 42.13%
2 7.16% 2.68% 1.40% 0.65% 11.90%
3 5.12% 1.91% 1.00% 0.47% 8.50%
4 3.65% 1.36% 0.72% 0.33% 6.06%
5 2.96% 1.11% 0.58% 0.27% 4.92%
6 2.44% 0.91% 0.48% 0.22% 4.05%
7 2.05% 0.77% 0.40% 0.19% 3.41%
8 1.81% 0.68% 0.36% 0.17% 3.01%
9 1.72% 0.64% 0.34% 0.16% 2.85%
10 1.80% 0.67% 0.35% 0.16% 2.99%

The Overture Search Tool will tell you how many searches were on Yahoo for a given term. So, weighting market share and using Yahoo as a base, and extracted an Overture multiplier and created the Expected Clicks By Rank in Google, Yahoo, MSN and Other Tool.

So let’s take something no one is searching for – something like “Free Porn” and look in the overture keyword selector tool. We find that 1,988,094 people searched for “Free Porn” last month in Yahoo. By using the “Expected Clicks By Rank in Google, Yahoo, MSN and Other Tool”, we can extrapolate that you can expect the following number of clicks based on rank:

Expected Clicks by Ranking For “Free Porn”
Rank Google Yahoo MSN The Rest

1 2,241,196 837,656 439,304 204,760
2 632,810 236,515 124,039 57,815
3 452,007 168,940 88,599 41,296
4 322,324 120,470 63,180 29,448
5 261,469 97,725 51,251 23,888
6 215,444 80,523 42,230 19,683
7 181,475 67,827 35,572 16,580
8 160,323 59,921 31,425 14,647
9 151,542 56,639 29,704 13,845
10 159,310 59,543 31,227 14,555

This is something usefull and all readers must got an idea why site performance is important in search rankings.

Info credit to Seoblackchat.com